Amazon.com Product Description
Powered by the Android OS and featuring the socially minded MOTOBLUR overlay, the Motorola
BACKFLIP for AT&T features an original reverse flip design, 3.1-inch touchscreen display, spacious physical keyboard, and unique BACKTRACK touch panel located behind the screen when the device is folded open--providing you hands-free navigation of the phone without having to touch the display. It also boasts super-fast Web browsing on AT&T's 7.2 HSPA 3G technology as well as Wi-Fi networking with access to more than 20,000 AT&T Wi-Fi hotspots.

The unique BACKFLIP features a reverse flip design, spacious keyboard and BACKTRACK touch panel (see larger image). |

With MOTOBLUR, updates from Facebook, MySpace, and Twitter as well as e-mail are automatically delivered to the home screen and fed into easy-to-manage streams. |
MOTOBLUR helps you to stay on top of both work and personal e-mail as well as keep tabs on all your Facebook, MySpace, and Twitter pals--all automatically delivered to the customizable home screen. You can also update your status to Facebook, MySpace, and Twitter simultaneously and sync your social network contacts with your phonebook and e-mail contact lists.
With integrated Google technology, the Motorola BACKFLIP brings one-touch access to the popular Google mobile services millions use every day, including Google Search by voice, Google Maps with Street View, GTalk instant messaging (with presence capabilities), YouTube, and Picasa. The BACKFLIP also provides easy access to both personal and corporate e-mail, calendars, and contacts supported by Exchange Server and Gmail.
This GPS-enabled phone can access Google Maps as well as the AT&T Navigator service for voice-prompted turn-by-turn directions. The BACKFLIP comes with a 2 GB microSD memory card pre-installed, and it's compatible with optional additional cards up to 16 GB in size. Other features include a 5-megapixel camera/camcorder, Bluetooth for both hands-free communication and stereo music streaming, full HTML Web browser, and up to 6 hours of talk time.
Revolutionary Design
The
BACKFLIP's original design can be used in a unique tabletop multimedia mode so you can watch movies, TV shows or other streaming video on the 3.1-inch widescreen display--it's also the perfect set up for using as an alarm clock. And the
BACKFLIP's full QWERTY keyboard makes sending messages fast and easy.
It also features another Motorola innovation--the BACTRACK rear navigation pad, which simulates a PC experience and makes scrolling and surfing effortless. With the rear BACKTRACK touch pad, you can flick through photos or Web pages for your friends without your fingers obscuring the home screen.
Key Features
- Fast 3G connectivity via AT&T's HSDPA/UMTS network (850/1900 MHz bands; 3.6/7.2 Mbps speeds with network availability).
- Powered by the Android operating system (version 1.5) with deep integration of Google services and access to thousands of apps to customize your phone via the Android Market. (Learn more)
- Innovative widget-based MOTOBLUR overlay to Android automatically delivers Facebook, Twitter, MySpace, Gmail, and work and personal e-mail updates to the home screen in easy-to-view streams so there is no need to open and close different mobile applications. (Learn more)
- Update Facebook, MySpace and Twitter at once instead of opening individual apps as well as upload your photos to Facebook, MySpace, Picasa and Photobucket.
- MOTOBLUR continuously displays your friends' latest profile pics as part of your texts, calls, e-mails and address book.
- View your friends your way: MOTOBLUR lets you view friends from A to Z, by contact history or in groups you make yourself.
- Customize your home screen with your favorite widgets and short cuts
- Your information is continuously updated and backed up into a secure environment, so you're connected and protected even if you lose your phone.
- GPS navigation capabilities via AT&T Navigator service includes audible turn-by-turn directions, real-time traffic updates and re-routing options.
- Built-in accelerometer and eCompass for use with location and orientation apps.
- 3.1-inch touchscreen display (320 x 480 pixels, 65K colors)
- 5-megapixel camera with 4x digital zoom, LED flash, video capture (24 fps), and easy uploading of videos to YouTube,
- Wi-Fi networking (802.11b/g) for accessing home and corporate networks as well as hotspots while on the go.
- Bluetooth connectivity (version 2.0) includes profiles for communication headset, hands-free car kits, and the A2DP Bluetooth profile--enabling you to wirelessly stream your music to a pair of compatible Bluetooth stereo headphones or speaker dock. (Profiles supported: A2DP, HID, HSP, HFP, AVRCP and GAP)
- Memory expansion via microSD card slot with support for optional cards up to 32 GB (2 GB card included).
- Full HTML Web browsing
- Text, picture and video messaging
- Instant messaging via AIM, Windows Live, Yahoo!, and Google Talk
- Push e-mail via Google and Exchange with support for IMAP and POP, MSN Hotmail, Yahoo Mail and AOL Mail
- Google and corporate calendar (supports Exchange 2003 and 2007 protocols)
- Back-up and security: Contacts, log-in information, home screen customizations, e-mail and social network messages are backed up automatically on the secure MOTOBLUR portal. The portal also allows you to use the phone's fully integrated aGPS to help locate the phone if misplaced. Remote wipe easily clears information from a lost device.
- 3.5mm headset jack
- USB connectivity
- Dual microphone with noise cancellation
- Voice dialing capabilities
- 528 MHz processor, 256 MB flash memory
Vital Statistics
The Motorola BACKFLIP weighs 4.7 ounces and measures 4.25 x 2.09 x 0.6 inches. Its 1400 mAh lithium-ion battery is rated at up to 6 hours of talk time, and up to 324 hours (13.5 days) of standby time. It runs on the 850/900/1800/1900 MHz GSM/GPRS/EDGE frequencies as well as AT&T's dual-band 3G network (850/1900 MHz; HSDPA/UMTS) plus 2100 MHz international 3G networks.
What's in the Box
Motorola BACKFLIP handset, rechargeable battery, charger, 2 GB microSD memory card, quick start guide, user manual
 | High-speed data connectivity via AT&T's 3G mobile broadband data network: The dual-band 850/1900 MHz 3G network provides up to 3.6/7.2 Mbps of download speed, making it possible to enjoy a variety of feature-rich wireless multimedia services, and it gives you the advantage of offering simultaneous voice and data services. Additionally, this phone is also compatible with 2100 MHz 3G networks found in international territories. (For use outside the United States, an AT&T international data plan is recommended.) When traveling outside the U.S., you can enjoy wireless voice coverage in more than 215 countries and wireless data coverage in more than 185 countries--as well as access ultra-fast 3G mobile broadband services in more than 100 countries. In areas where the 3G network is not available, you'll continue to receive service on the AT&T EDGE network, which offers availability in more than 13,000 US cities and along some 40,000 miles of major highways. Providing average data speeds between 75-135Kbps, it's fast enough to support a wide range of advanced data services, including full picture and video messaging, high-speed color Internet access, and email on the go. |
 | The full-featured, premium AT&T Navigator GPS navigation application includes audible turn-by-turn directions, real-time traffic updates and re-routing options, and 3D moving maps (additional charges applicable). AT&T Navigator offers several other features to make your commute more enjoyable and reliable, including mobile access to Yellowpages.com. Additionally, AT&T Navigator is the only mobile phone-based GPS service that provides integrated speech recognition for address entry and points of interest search. |
Learn More

Powered by the Android OS, you can customize your Motorola BACKFLIP with thousands of apps available via the Android Market. |
The Motorola
BACKFLIP runs the Android operating system, which provides easy access to a wide assortment of messaging tools and Google apps. With Android, you're able to richly personalize the entire theme of the Motorola
BACKFLIP with new widgets, icons and wallpapers--which can be added directly on the home screen--in order to truly make it your own.
Developed by Motorola, MOTOBLUR is an innovative solution that manages and integrates communications--from work e-mail to social networking activity--on your BACKFLIP. Updates to contacts, posts, messages, photos and more are streamed together and synced from sources including Facebook, Twitter, MySpace, Gmail, and work and personal e-mail. MOTOBLUR automatically delivers these updates to the home screen in easy-to-view streams so there is no need to open and close different mobile applications to keep up with the latest content.
The BACKFLIP also features multitasking capabilities and one-touch access to the Google mobile services millions use every day, including Google Search by voice, Google Maps with Street View, YouTube and Picasa. Easy access to both personal and corporate e-mail, calendars, and contacts is supported by Exchange Server and Gmail. e-mail and contacts are also supported by Yahoo!, Windows Live Hotmail, and other POP3 and IMAP e-mail services. It also combines instant messaging support for Google Talk, as well as AOL, Yahoo! Messenger and Windows Live Messenger.
Additionally, the Android Market hosts a wide variety of unique applications, and with the Motorola BACKFLIP's one-click access to it you can find and download a wide range of innovative software applications--from games to social networking and on-the-go shopping--to personalize your phone. Here's a sampling of just some of the available applications:
- Sherpa, created by Geodelic, learns a person's likes and dislikes through behavior and user feedback, prioritizing recommended retailers, restaurants and attractions. Sherpa features a learning machine that automatically customizes itself to the user's preferences.
- imeem Mobile streams music customized to your tastes, recommending new songs and artists based on which songs you identify as your favorites.
- WorldTour puts live webcams from around the world onto your home screen.
- Phonebook offers an upgraded, more personalized phonebook for Android.
- FreshFace is a theme engine to further customize your phone.
- Movies by Flixster takes the aspect of movie reviews to the next level. Through integration with Facebook, you can find friends who also want to see that movie or read reviews from friends who have already seen it.
Customer Reviews
(36 customer reviews)
Average, at best., 2010-07-15
I have been a Blackberry user for years, but decided to think outside the box and go Android. The
Backflip was the first Android phone offered for AT&T customers and I jumped at it. In hindsight, I should have waited until other options were available. Here are my thoughts:
- Battery: Battery life is horrible. For example, I left the house with 100% battery life and within an hour was at 77% without using the phone once. I have the settings on power saver and have the phone shut down automatically to save battery life as well. It's simply useless battery life.
- Bluetooth: This phone does not work well with my Bluetooth headset (which worked flawlessly with my Blackberry Bold). It sometimes recognizes it and sometimes does not. Which is frustrating when I make a call and discover I am not on the headset but have to use the handset. This leads me to my third problem...
- Handset: This phone constantly cuts off phone calls. There is a feature that is supposed to recognize with the phone is by your head (when on a call) and shuts the screen down so as not to hit "end" or "mute", etc. However, this feature clearly does not work on my phone because it is constantly muting calls and ending them.
- Slow: The phone freezes often and I sometimes have to shut it down completely and "reboot". The Internet is also extremely slow.
- Bulky: The phone is pretty large and heavy and bulky with the keyboard. The keyboard isn't necessary and is actually difficult to use.
On the positive side...
- Features: I love all the apps and features that the phone has. It has a nice setup and is fun to use.
Basically, the phone is decent but it has many bugs that need to be worked out. The next generation
Backflip will probably be far superior to this one. As for me ... I will be getting a new Android phone a.s.a.p.
Does what I need of it, 2010-07-09
First of all, I will say I am fairly new to the smart phone market, so my expectations were for some very basic features, such as: Touchscreen, a keyboard, decent internet, SD Card slot, SMS feeds, facebook, games, and apps. For the most part, it succeeds in those areas although the phone does have a few weaknesses here and there. I've had the phone for about a month now and have pretty much seen what works and what does not.
THE GOOD
- The Keyboard itself is fairly well designed and feels comfortable in the hand. I had no issues with input lag and such.
- Phone is a decent compact size for a Android phone. Most are rather big at times, but this one fits in your pocket OK.
- The internet is fairly decent and works fine with various sites that require you to log in.
- Compatible with many of the Apps I have downloaded. All the major ones work just fine.
- Has Wifi capabilities, so you can connect to a wireless network and not use up your data plan
- The phone itself is fairly sturdy design wise and has survived several falls without any scuffs.
- Can support up to 32GB for SD Cards. It itself comes with a 2GB SD Card which you may want to update when you get it.
- It can charge when it is dead and has no problems with USB Charging on the PC when it is like that.
- The battery itself is fairly decent. Depending on what setting you have it on, you can either use it up to 1-2 days on max settings with semi-heavy usage, and 5-7 days on standby on low power settings with a fair amount of usage. Recent updates have also helped cut down power consumption.
- The youtube app works just fine and does a decent job of streaming the videos.
THE BAD
- You pretty much need to have Motoblur for updates. Also, if you do it wrong the first time, then you will need to do a factory reset and reconfigure your phone. Had to do this once so I could get updates.
- The Phone is locked down and you can only put apps on via the Marketplace. This is more AT&T then Motorola, and that might be lifted at some point with a update.
- The search bar is currently for Yahoo only with no ability to change it over for Google. Once again this was a AT&T decision and might change with the Android 2.1 update.
- The actual phone part can be weird. Accessing a keypad during calls for computer operators can be annoying and trying to answer calls when the phone is off can be a bit hard due to you having to use the touch screen to pull over a tab to answer it. This can be a bit wonky and I am not sure if there is a way to turn it off.
- Some of the Apps pre-installed from AT&T or Motorla are semi-useless. Happenings fails to work most of the time and it is better to get a app for the social site you need (Like twitter or facebook). AT&T Navigator is $9.99 a month and $2.99 for a day pass, so you will be forced to use that until Android 2.1 for GPS. Motoblur is very limited as far as options go and can be a bit glitchy to deal with.
- While video recording is OK, The camera is very blurry and does not do well at all in a low light setting. Even with a flash, the images still come out blah. It is OK for stuff that you do not need a lot of quality on and out in the daylight, but it will not replace your digital camera.
THE NEUTRAL
- When you get the phone out of the box, the phone can be a bit slow at times. After I installed the Task Manager app and the two updates the phone had, the speed has increased quite a bit and isn't as clunky going to other screens and the internet is slightly faster.
- Currently the phone is running Android 1.5 with Android 2.1 coming out in Q3 2010. What this means is you will be missing the free GPS capability, live wallpapers, Flash for websites, and such until then. However, even on 1.5 it still does fairly well and can download major apps off the store.
- Because of the design of the keyboard when it is closed, it looks fairly ugly on the back. You also need to do this for pictures that are not self-portraits. The front looks fine though and kinda nice.
- Game options are limited, but that is more the android market being very limited then the fault of the phone itself. Game speeds range from decent (2D games) to a little lag (3D games with not much happening) to very laggy (More recent 3D games meant for newer android phones). None of them are unplayable though, and the recent updates might help.
- The Marketplace does not show what the game looks like and requires you to go online to see what it will be like.
- The tracker on the back is fairly useless and does get in the way. For example, you might touch it while using a App or website and open something you might not want. For general navigation, it does OK if you do not feel like using the keyboard or touch screen, but you can not use it while it is closed (Which is stupid, since it is the only time where it may actually be useful)
Ignoring the bad press it has gotten, the
Backflip is the Black Sheep of the android market: it is one of the few AT&T Android phones and the only one with a keyboard. Depending on what you want out of it, this might not be your phone. People who use their phones more for checking their email, going on facebook, seeing the weather or just need basic apps will get use out of it. More tech savvy people that may want to have a big screen for the internet/youtube and more speed will instantly scoff at it and say it sucks.
It, however, does everything I need of it. It is a small phone that does the internet, youtube, and apps just fine and the keyboard helps when typing email, text messages, and just navigating. When AT&T does start to get Android phone that has a pull out keyboard, then this phone will become obsolete, but for what I need it for, it will last me until I decide to upgrade again (Which is usually 2 years or so).
The little things cost too, 2010-07-05
I bought this phone on father,s day 2010 . I prefered it over the Apple IPhone G4 which turned out to be a better choice for now. Before I upgrade my cell phones, I do alot of reading on what I like about the chorse. I want all my feachers to work no matter how small are large. First I was told by Motorola Android support then by at&t sales teck that my Audible touch tones and Audible selections worked, but were very low. There's no adjustment setting that i've found so Android support walked me through a master reset,NO RESULTS. AT&T sales rep . says only the display models work, and it would be the same if i get an exchange WHY. I've did research to find out Android 1.5 is to be upgraded to 2.1 When and what's the difference, please let me know. The phone is grate i like it very much, but the little things are payed for too. Beware.
Don't buy this if you want an android phone., 2010-07-02
Don't get this phone for an android phone.
Although it is supposed to be an android, you will find this phone short of full android expectation.
This phone runs outdated Android 1.5 (the latest as of July 2010 is Android 2.2 - so outdated that it will not connect to some plain old WIFI networks), and moreover, AT&T has severely crippled features. And the phone is locked by certificates, so there's no chance the phone can be rooted.
You can read it from the PC World article "Motorola
Backflip on AT&T: Not the Full Android Experience", and read the post "Is the
backflip eligible for the Android 2.0 or 2.1" on this page. (There are over 300 posts to this thread.)
[...]
HOT phone - literally, 2010-06-20
My
Backflip got sent back within a week. If I would use it, for apps or calls, for more than 5 minutes at a time it would get hot to the touch. On calls, it would get so hot that my cheek would turn red from the heat. I personally do not recommend the
Backflip.
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